Pepsi's Mountain Dew faces a dilemma when they roll out limited edition artists bottles, known as the Green Label Art series, each year: "How do people find these things?"
One solution: give the power to the users to track these things down, record their location on Google Maps via twitter, and even share photos of the found bottles.
To make it even more accurate, the map's location pin uses the artists bottle cited found at the location. So before you even click on it, you already know at least one of the types of bottles you may or may not want (need? :) ) to locate
Social media powered maps, images & conversation gave users the ability to find Green Label Art Products + Events. This helped other Dew fans connect & make purchases all across the globe.
This site garnered over 250,000 unique visits in a week.